Wall Street Journal bestselling author and business consultant Adriana Monique Alvarez is transforming the book publishing industry into a place where female entrepreneurs can claim their stake.
As a long-time digital business coach, Adriana is not in the habit of waiting for permission to seize an idea and develop it. Several years ago, she identified hundreds of her clients talking about writing their books and saw they needed someone to show them how to do it. The concept of helping women move into publishing as entrepreneurs triggered her to launch her own publishing house, Adriana Monique Alvarez (AMA). It has become an immensely successful publishing company that has established more than 120 bestselling authors within two years.
Professional women claim vast swathes of employment in the book publishing industry, encompassing editors, agents, marketing, and accountants. However, it is still a male-dominated industry, with female publishing percentages being as low as 23.3%.
Adriana Monique’s mission is to change the status quo. She is already rattling the cage of the old model where agents and publishers throw out more negativity in rejections than they do to support writers. She does not subscribe to the concept of a starving artist and actively works against it.
“On the backend of a book, I teach my clients how to promote high-end services that generate hundreds of thousands of dollars off the back of that book through coaching and public speaking. Books can produce generational income that is a lasting legacy. My clients are not content to let self-help gurus like Tony Robbins be the only one on the stage.”
By running their own publishing companies, AMA’s students overcome the traditional hurdles presented by the old publishing model.
I have had many hugely successful women who I have mentored, and it crosses a full spectrum of society. I have coached Millennials from corporate backgrounds who are now projecting their businesses at seven figures for the end of this year. These women caught the vision and have run with it. They are go-getters, and they are on fire
Adriana also had this to say about some of her students, “My oldest student to start a publishing house is 68 years old. She was a minister her entire life until she saw the opportunity and knew that releasing a book was the next phase. Another lady was recently diagnosed with a brain tumor, and she wanted to do something big for herself and leave a legacy for her children, and her business went straight up.”
Adriana’s twelve years as a world-leading business coach and consultant have a strong connection with the publishing industry. Here is what she had to say about how she is making a positive impact within the industry. “When I look at something, industry or business sector, I take a forensic lens and see the gaps to be filled. I examine how books establish authority for the writer and where to position their story,” she says.
She marries publishing and finding niche holes that are waiting to be filled by her savvy graduates, who include ordinary women doing crucial things such as life coaches, healers, therapists, and business consultants. Thus, she helps create an entirely new business from a book.
“The publishing world has never nurtured entrepreneurs as clients to turn a book into a growth business. That industry is only concerned with sales,” Adriana added.
She believes that when authors pitch to an agent or publishers, they wait so long that they end up feeling they are not good enough and have nothing worthy to say.
“People do have something important to contribute, and I show them how to skirt the traditional system and make it happen. Our method has nothing in common with vanity projects rather than self-publishing to create the vehicle my client needs to launch a business.”
Adriana is frustrated by the common belief that reaching number one on Amazon’s best sellers list is the end game. She knows how to get to the top of the list, but she believes that is just part of the journey to success and financial freedom.
“Teaching people how to hit number one on Amazon is not the point. The point is that through this process, a client figures out who they are, what they stand for, and why they are doing this work. Through the writing, editing, and launching, you are building a community that likes what you are doing, and that community helps you grow your business and sell your service. It is a legacy and can create generational wealth from women who are seen and heard and tell people why it matters. That is what I do,” she says.
Compiling and distributing an impactful message is easier said than done. When discussing how profitable a book launch can be, some graduates have netted $75,000 from a single book launch and can earn a monthly revenue ranging from $2,000 to $10,000 abound.
Adriana Monique Alvarez has tutored more than 2,500 women, and their stories are often deeply personal. She understands that trauma, abuse, and tragedy can lead a person to discover their path from her own experience.
Adriana experienced her terrible loss with the stillbirth of her baby daughter, Nina, while she was traveling in Albania at the age of 40.
“I saw that I could grow life and create life. Now I had that experience of doing the same with death. Nina was the biggest gift that I have ever had. She gave me the full spectrum of experience. I know what it means to go through loss and to be heartbroken. Having all the success and optimism in the world is only part of the picture. Grief, sorrow, and loss are all part of the picture. My daughter came and is still with me. I am taking women through a deep process, and if I hadn’t swum in those deep waters myself, I couldn’t do it,’ Adriana added.
As a publisher, AMA now accepts only established Wall Street Journal or New York Times bestselling authors. However, Adriana generously funnels new talent to her graduates that have already built successful publishing and coaching businesses. The circle of women empowering women continues.
In June, she launches her next book, How to Create a Six-Figure Publishing Business, and in July, she will release The Younger Self Letters – How Successful Leaders Turn Trials into Triumph – both are tipped to be best sellers.