3 Unique Strategies To Selling More With Storytelling
Social media has become indispensable. Telling your story is one thing. However, telling it well is an undeniably powerful way to take a marketing strategy to the next level. Blair Kaplan Venables learned about the power of authenticity when utilizing storytelling resulted in her most profitable months in business yet.
Storytelling is an innate human ability, honed through thousands of years of human evolution. It was a way of passing down wisdom through generations and connecting people across the Globe. In modern times, that connection translates to relatability, a cornerstone in the most influential brands, companies, global leaders, and influencers.
Blair Kaplan Venables is a Social Media Marketing Expert, the President of a British Columbia-based PR Agency, and best-selling author. Yahoo listed Blair as a top ten social media expert to watch in 2021 and is considered a pioneer in her industry. She brings 15 years of experience to her clients, helping them grow their followers into tens of thousands in just one month, increase their income, and win integrative marketing awards.
Here are some of her best-kept secrets on how she does it:
1. Learning The Art Of Storytelling
Through the lens of truth-telling, your audience will relate to you on a whole new level. Stories open up a direct line of conscious communication with those impacted by the words, inspiration, and information you are sharing.
Getting your story right is simply about sharing your truth, speaking to your life hurdles, and creating relatability and rapport between you and your audience.
While writing her #1 Bestselling Book, ‘Pulsing through my Veins: Raw and Real Stories of Entrepreneurship’, Blair lost her grandfather, and her husband was rushed to hospital for an emergency quadruple bypass. That challenge was followed by a miscarriage, the loss of her father-in-law, and the sudden passing of her mother.
“In my darkest times, when I was burying my mom, I still wanted to show up. Speaking and sharing all of me, my humanness, and the pivots my business was being called into, called my people to me. It was the greatest gift, during my grieving. To know that my voice and my story were able to be of service. Serving allows us to get through anything. “We are in the age of conscious marketing and being imperfectly human is the most magnetic thing you can do in the online space of social media. Humanizing your content is what will set you apart from your competition.
2. The 7 Pillars Of Social Media Empowerment
Setting yourself aside from common superficial trends is essential and Blair encourages people to identify how to build relationships with strangers. Blair explains her seven social media empowerment pillars within her programs to tell your story on social media from a marketing perspective. Pillar 1 – Edutain: Tell, don’t sell. Powerful stories are what connect and sell. “Social media is like your brochure. It’s like you are creating a space for your potential customers to window shop.”
Pillar 2 – Money: Ensure your story is reaching your niche. Set a daily budget with a minimum of $10/week to boost and advertise your content to a broader audience.
Pillar 3 – Personas: Always know who you are writing the story for, speak directly to that one person, and invite them to make contact with you.
Pillar 4 – Other Players: Know your competition, study them, get curious about their offers, and use what is working for them as inspiration to innovate inside your own business.
Pillar 5 – Wins: Be a Peacock. Share your wins confidently and know that each time you do, the Law of Attraction is working in your favor.
Pillar 6 – Engagement: Humanize your social media, get out there and invest intentional time to connect with your audience. Send them Voice messages, comment on their posts, and always reply to every comment on your posts.
Pillar 7 – Realistic Goals: Build the Roadmap to your vision, 12 months out. Break each year down into Personal, Health, and Professional Goals. Work backward, build out each macro and micro map to ensure you know where you are going.
3. Your Story Becomes Your Legacy
Experiencing storytelling as a healing tool, Blair made it her mission to empower others with their stories. She then founded the “I am Resilient Project”, an online community where users share their experiences overcoming life’s most challenging moments.
It started from the journey she had with her father, who lives with addiction. They had a rocky relationship and reconciled. “And then a couple of years ago, I learned he was terminally ill. And now he’s at the end of his life, and we decided, telling our story helped us heal and was helping other people heal. I was like, let’s write a book. Let’s make this a legacy piece,” Blair shared.
The mission to build this platform as a legacy for other inspirational characters will now be printed in their upcoming hard-cover book, featuring resilient stories from around the world.
“We all have a story and I empower you to share it with the world.”