Often overlooked and assumed to be a complex, time-consuming process, writing a book and a best-selling book isn’t something many entrepreneurs consider. However, few things compare in terms of gaining credibility in your niche, and one could argue that becoming a bestselling author is the best unique strategy to reach millions of new customers.
Co-authoring a best-selling book is a noteworthy achievement by any standard. From a business perspective, it is one that has been shown to dramatically increase brand credibility and sales funnel conversations. A recent study led by ‘Grammar Factory’, showed that entrepreneurs increased their earnings by 34% after having their work published.
Diana Wentworth is the author of seven bestselling and award-winning books. Wentworth was invited to collaborate with Jack Canfield and Mark Victor Hansen on two of their best-selling books in the series, Chicken Soup for the Soul, which has since sold over 500 million copies.
She recently wrote the foreword of Women Gone Wild: The Feminine Guide to Fearless Living which tugged on the heart-strings of women all over the world. Creating a platform for co-authors means building a community, to Diana being part of a female movement was a purposeful mission to bring together the authors and inspire the readers.
People aren’t inspired by the things you have done, they are inspired by how you make them feel
Within 72-hours of launching the book, it hit multiple best-selling categories on Amazon and is now preparing its second volume. Wentworth shares her strategies and the advantage she found in becoming a best-selling author.
The Elements To A Successful Book Launch
There are four key elements to consider in strategizing a best-selling book launch on Amazon, the first step being critical to the entire strategy being a success. The first is utilizing a precise timing window to ensure the Amazon algorithms are optimized within the first 48-72 hours. Niche category selection is the second key component with the importance being placed here on doing your research. Find categories with minimal competition at the time of launch to repeatedly ensure a better chance of hitting number one in that category. Thirdly, the process of intentional collaboration prioritizes careful consideration with whom you co-author your book, knowing that if there is a unified topic, albeit in different niches, increases the chances of far greater sales in the first 48-72 hour bestselling window.
The fourth is including an affiliation program, encouraging affiliates to support your launch is a lucrative way to leverage book sales and it allows you to offer exclusive bonuses for their clients as an incentive.
Increase Your Brand Credibility & Searchability
Your reputation will precede you. A best-selling book amplifies your reach, extends your network, and boosts your revenue. Generally, a co-author cohort will consist of upwards of 12 authors, multiplying your network many times over. The more that people search your name, search the book title, share it on social media, and engage in the comments, the more your searchability increases. Your brand will commence ranking in keyword searches for your niche, search engines and social algorithms will push your content and website up in the feed.
One of Diana’s co-authors and a best-selling author herself, Kendra Davies shared how having her anthology piece published catapulted her brand into an area of people with more notoriety. “Writing a book with other authors really allowed me to lean in and feel supported, without competition. It also made the process of writing which can otherwise be challenging, much easier,” Davies said.
Adding A Unique Edge To Your Sales Funnel
Every high-converting funnel begins by knowing the problem it aims to solve and clearly speaking to it with targeted copy, and a lead generation piece. This is where your book comes in. Your book serves as the bridge your ideal clients will walk between points A to Z. Consumers are demanding more value upfront, and the addition of a book to your funnel will give it an edge over your competition.
Beyond the importance of writing in a way that evokes an immediate emotional connection with the reader, having a water-tight strategy and team to support you in pulling off your book launch will immediately increase your brand credibility, along with sales and opportunities for further collaborations across a range of media streams.
Alexa West, the founder of The Solo Girl’s Travel Guide, with four of her books consistently reaching top-five best-sellers in their niche, West says: “If your goal is to be famous, you’ll never be a bestselling author. On the contrary, if your goal is to write books that solve a problem for thousands of readers, best-seller status will come easily as readers share your solution and your book with anyone and everyone who will listen.”
With an impervious best-selling book strategy coupled with the means to create a leveraged community, businesses who add this edge to their content repertoire and brand profile will see new demand for their products and services.
