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Diana Wentworth, Powerhouse behind Chicken Soup for the Soul Series, Shares Her Best-Selling Book Launch Secrets

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Often overlooked and assumed to be a complex, time-consuming process, writing a book and a best-selling book isn’t something many entrepreneurs consider. However, few things compare in terms of gaining credibility in your niche, and one could argue that becoming a bestselling author is the best unique strategy to reach millions of new customers.

Co-authoring a best-selling book is a noteworthy achievement by any standard. From a business perspective, it is one that has been shown to dramatically increase brand credibility and sales funnel conversations. A recent study led by ‘Grammar Factory’, showed that entrepreneurs increased their earnings by 34% after having their work published.

Diana Wentworth is the author of seven bestselling and award-winning books. Wentworth was invited to collaborate with Jack Canfield and Mark Victor Hansen on two of their best-selling books in the series, Chicken Soup for the Soul, which has since sold over 500 million copies.

She recently wrote the foreword of Women Gone Wild: The Feminine Guide to Fearless Living which tugged on the heart-strings of women all over the world. Creating a platform for co-authors means building a community, to Diana being part of a female movement was a purposeful mission to bring together the authors and inspire the readers.

People aren’t inspired by the things you have done, they are inspired by how you make them feel

Within 72-hours of launching the book, it hit multiple best-selling categories on Amazon and is now preparing its second volume. Wentworth shares her strategies and the advantage she found in becoming a best-selling author.

The Elements To A Successful Book Launch

There are four key elements to consider in strategizing a best-selling book launch on Amazon, the first step being critical to the entire strategy being a success. The first is utilizing a precise timing window to ensure the Amazon algorithms are optimized within the first 48-72 hours. Niche category selection is the second key component with the importance being placed here on doing your research. Find categories with minimal competition at the time of launch to repeatedly ensure a better chance of hitting number one in that category. Thirdly, the process of intentional collaboration prioritizes careful consideration with whom you co-author your book, knowing that if there is a unified topic, albeit in different niches, increases the chances of far greater sales in the first 48-72 hour bestselling window.

The fourth is including an affiliation program, encouraging affiliates to support your launch is a lucrative way to leverage book sales and it allows you to offer exclusive bonuses for their clients as an incentive.

Increase Your Brand Credibility & Searchability

Your reputation will precede you. A best-selling book amplifies your reach, extends your network, and boosts your revenue. Generally, a co-author cohort will consist of upwards of 12 authors, multiplying your network many times over. The more that people search your name, search the book title, share it on social media, and engage in the comments, the more your searchability increases. Your brand will commence ranking in keyword searches for your niche, search engines and social algorithms will push your content and website up in the feed.

One of Diana’s co-authors and a best-selling author herself, Kendra Davies shared how having her anthology piece published catapulted her brand into an area of people with more notoriety. “Writing a book with other authors really allowed me to lean in and feel supported, without competition. It also made the process of writing which can otherwise be challenging, much easier,” Davies said.

Adding A Unique Edge To Your Sales Funnel

Every high-converting funnel begins by knowing the problem it aims to solve and clearly speaking to it with targeted copy, and a lead generation piece. This is where your book comes in. Your book serves as the bridge your ideal clients will walk between points A to Z. Consumers are demanding more value upfront, and the addition of a book to your funnel will give it an edge over your competition.

Beyond the importance of writing in a way that evokes an immediate emotional connection with the reader, having a water-tight strategy and team to support you in pulling off your book launch will immediately increase your brand credibility, along with sales and opportunities for further collaborations across a range of media streams.

Alexa West, the founder of The Solo Girl’s Travel Guide, with four of her books consistently reaching top-five best-sellers in their niche, West says: “If your goal is to be famous, you’ll never be a bestselling author. On the contrary, if your goal is to write books that solve a problem for thousands of readers, best-seller status will come easily as readers share your solution and your book with anyone and everyone who will listen.”

With an impervious best-selling book strategy coupled with the means to create a leveraged community, businesses who add this edge to their content repertoire and brand profile will see new demand for their products and services.

Diana Wentworth
Diana Wentworth
Diana von Welanetz Wentworth is a New York times bestselling author of 10 award- winning books (including two of the Chicken Soup for the Soul titles), has had careers as a television celebrity chef and as the Founder of Inside Edge Foundation for Education (InsideEdge.org) You may recognize her from years of hosting a long-running daily television series, The New Way Gourmet on the Lifetime Network. Connecting people around the table has always been her heart’s path. In 1985, at the height of the Cold War, Diana and her late husband Paul von Welanetz traveled to the Soviet Union to be part of a documentary. They were so deeply touched by their fellow travelers, all leaders in human potential, that on their return, they reinvented their business focus. Thus began the Inside Edge, a weekly breakfast forum in three cities where business leaders gathered to hear cutting-edge speakers on the topics of psychology, scientific breakthroughs, global issues, success strategies, spiritual awareness and the arts. Diana was, and still is connecting people around the table but for a higher purpose. It was at one of those meetings that Jack Canfield and Mark Victor Hansen brainstormed their concept of the Chicken Soup for the Soul book series.Diana later became their first co-author with the third book in the series, Chicken Soup for the Soul Cookbook (almost a million copies sold). She later re-partnered to write Chicken Soup to Inspire the Body and Soul. The film rights to Diana’s romantic memoir, Send Me Someone: A True Story of Love Here and Hereafter (Renaissance Books and St. Martins Press), the story of how her late husband promised to send her a new love, was purchased by the Lifetime Network for development into a movie of the week. It doesn’t matter what you are thinking, or what fear you have, if you just do it! Action is the only thing that matters. I can see that at the end of my life, I am not going to look back and say, “I wish I had taken more action”

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