Heather Marianna, an entrepreneur and beauty expert, turned her passion for creating homemade beauty recipes into a global brand. Her journey to success is unique and inspiring. She started as a beer girl in bars while attending college in Indianapolis before starting her own business of booking promo girls.
At just 21 years old, she made her first million dollars by selling Ferrari-shaped doggy beds to wealthy women. After a break from work, she moved to Vegas as a marketing consultant where she launched her successful YouTube channel, Beauty Kitchen.
Heather’s DIY beauty videos gained popularity, leading to the launch of her own all-natural, plant-based skincare line, Beauty Kitchen. Her expertise and bubbly personality helped her appear in over 100 national TV news segments and be featured in major publications like Better Homes and Gardens and US Weekly.
Empowering Entrepreneurs
But Heather’s success didn’t end there. She started a Brand Incubator and Accelerator Program that provides coaching, manufacturing, and affordable resources for those looking to launch their own beauty brands.
Despite facing challenges like her struggle with a shopping addiction and being engaged 13 times to 11 men, Heather’s passion for natural beauty and her desire to share her knowledge with others have driven her success. Her products are used by many celebrities, and she has been called “Hollywood’s best-kept secret” by her clients. Heather’s journey serves as an inspiration to anyone looking to turn their passion into a successful business.
Starting a beauty brand can be a daunting task, but with the right guidance and support, anyone can turn their passion for beauty into a thriving business. In this article, we will dive deeper into how Heather Marianna is using her knowledge and experience to help entrepreneurs achieve their dreams.
In The Beginning
Heather Marianna skyrocketed in popularity with the launch of her Beauty Kitchen YouTube series in 2012, where she showcased simple DIY beauty recipes made with common kitchen household ingredients. Her channel quickly generated a following of more than 3 million viewers.
With the channel’s growing success, the vivacious social media personality translated her passion for looking and feeling great into the development of her all-natural, plant-based self-care and skincare product line, Beauty Kitchen, which delivers a luxurious at-home spa experience with simple ingredients at an affordable price.
“Over the last decade, I’ve had the privilege of assisting numerous individuals in launching their beauty brands through private labeling,” she explains. “My expertise has even extended to working with celebrities and TV personalities. Through these experiences, I’ve accumulated invaluable knowledge that any entrepreneur starting in this industry can use to gain a competitive edge.”
Building An Empire
Marianna’s DIY beauty recipes went viral, inspiring viewers to create their own natural beauty products. Her relatable personality and charisma helped her build a thriving business with the Beauty Kitchen line. The products are all-natural, plant-based, and free from harsh chemicals and toxins.
Beauty Kitchen offers a variety of self-care products like bath bombs, body scrubs, and face masks, providing an indulgent, spa-like experience at home. The brand is available at Boots, Planet Organic, Lloyds Pharmacy, Nature Intended, and Lloyds Pharmacy: selected stores and online, and is popular among celebrities.
Achieving Financial Freedom
Marianna’s dedication to empowering others and sharing her expertise has made her a trusted source in the beauty industry and a beacon of hope for those looking to turn their passion for beauty into a successful business.
With her famous tweet, “The only way to fail is to stop trying,” Marianna has not only built a successful business in the beauty industry but has also become an inspiration to many women seeking financial freedom. Her commitment to hard work and passion for helping others has created a story of success that inspires many.
Celebrity Swag Bags
Marianna’s journey began in 2015 with her own YouTube series called Beauty Kitchen, where she shared her DIY methods and quickly gained a following. In 2013, she expanded into selling her line of natural beauty products and has since grown her business to include private labeling for other brands. Her company grew as she continued making appearances on reality TV shows and providing items for celebrity “swag” bags.
Currently, Marianna’s line includes soaps, bath bombs and soaks, shower gels, skin polishes, anti-acne items, eye gels, lip balms, and face and lip masks. They come in a variety of scents as well as purposes, such as anti-aging, plumping, or skin brightening.
She even offers an all-natural bug spray. Because her products incorporate fresh, natural, organic ingredients, Marianna said they have a shelf life of about one year but are better when used shortly after they are made. This also enables her to create seasonal scents, such as Fall in Love with Fall orange clove skin polish and Pumpkin Pie hand sanitizer.
Knowledge Is The Key
Marianna has extensive experience in building successful beauty brands and helping others launch their own. She believes her knowledge can empower other women to achieve financial freedom and offers resources and services for those passionate about creating their own brands. Her master class courses on the website provide an excellent starting point for those seeking preparation.
Through building beauty brands, Marianna gained valuable knowledge in cost reduction, bulk order marketing, wholesaling, pricing, public relations, and more. She also travels throughout the country to source raw materials for her products, maintaining a focus on quality.
Having made several mistakes herself, Marianna is determined to help others avoid the same errors while building their own beauty brands.
The Tools For Success
“Over the last decade, I’ve had the privilege of assisting numerous individuals in launching their beauty brands through private labeling,” she explains. “My expertise has even extended to working with celebrities and TV personalities. Through these experiences, I’ve accumulated invaluable knowledge that any entrepreneur starting in this industry can use to gain a competitive edge.”
Marianna’s passion for teaching and sharing information is evident in the resources she provides, such as workbook downloads, mini-courses, and product packages with limited-run product lines. For those looking for more personalized guidance, Marianna provides one-on-one coaching sessions that offer personalized guidance and support over Zoom. With Marianna’s guidance, anyone with a passion for beauty can turn their dreams into a reality.
Weekly Support Develops Your Brand
If you’re already running your beauty brand, Marianna’s coaching services can help you take your business to the next level. These courses offer valuable insights into the beauty industry and provide the necessary resources to get started. Workbooks are also available for those with a passion for beauty who can turn their dreams into a reality.
These courses offer valuable insights into the beauty industry and provide the necessary resources to get started. Workbooks are also available for those who are looking to expand and elevate their existing business.
Marianna’s dedication to helping others achieve financial freedom through the beauty industry is admirable. Her vast knowledge and experience in building successful brands have been instrumental in helping others launch their own businesses. From providing educational resources to personalized coaching, Marianna is committed to helping others turn their passion for beauty into a profitable business.
Weekly Workouts
For those who are ready to fully commit, personal coaching sessions are a great way to navigate the development of their brand. These weekly calls provide guidance and support, along with access to products, labels, and designs.
“From someone who started reading skincare articles in magazines as a teen, to someone that’s taking one of my skincare brands public, I can give you the coaching, motivation, and map to success that you’ll need as you create your dream skincare line,”
explains Marianna.
Heather Marianna is also making waves in the industry. She will be co-hosting an Emmy’s Event Celebrity Gifting Lounge in September with the Merritt Marianna Group to help bring exposure to brands and their products to help build their business.
